Gatorade Water is meant for active people who are looking to support all-day hydration. This goes beyond just traditional “athletes” and traditional sports, as the definition of an athlete continues to broaden. Athlete culture has become a 24/7 mindset, and athletes and exercisers of varying ages have different wants and needs. The addition of Gatorade Water to our portfolio provides another off-the-field option for active people, even if they are not a competitive athlete.

The Gatorade Portfolio is the most complete portfolio of wellness and athletic solutions and an unflavored water was a gap within our lineup. We found that consumers are seeking a premium water oriented towards all active people instead of a lifestyle brand. We have the unique opportunity with Gatorade Water to offer an unflavored water for active people off the field of play that has the swag of Gatorade, and the trust and credibility that comes with that.

Gatorade Water is electrolyte infused with a Gatorade-developed electrolyte blend for taste. The electrolytes in Gatorade Water provide a clean, crisp taste that consumer expect from their water, which is the reason you see “blend for taste” accompanying the on-pack “electrolyte infused” claim.