FAQs

The next time you shop at Winn-Dixie, scan your rewards barcode in the Winn-Dixie app or use your rewards phone number at checkout, and your Winn-Dixie account will be activated.

No. Simply scan your rewards barcode in the Winn-Dixie app or use your phone number at checkout.

Winn-Dixie rewards is a loyalty program that lets you earn points on qualifying purchases. Those points can then be used for savings on groceries in any Winn-Dixie store.

You can register for a Winn-Dixie rewards account via the Winn-Dixie app or start registration in any Winn-Dixie store.

To become a fully registered customer, eligible to use points for savings, you must finish registration via the Winn-Dixie mobile app, https://www.winndixie.com/rewards or by calling our Customer Service Center at 1-844-745-0463.

You must finish registration to redeem points on groceries

If you have downloaded the app, and followed the sign up process or your account has an email and password, then you are fully registered.

The next time you shop at Winn-Dixie, scan your rewards barcode in the Winn-Dixie app or use your rewards phone number at checkout, and your Winn-Dixie account will be activated.

You must be at least 13 years old and live in the United States (or territories). Businesses cannot register for Winn-Dixie rewards.

Winn-Dixie will send you personalized offers through email so that you never miss a deal!

Points expire 6+ months after they are earned. After points are earned, they will expire on the last day of the month that is six months after they are earned. For example, if Points are earned on February 12th, those Points will expire on August 31st (the last day of the month that is six months after the date earned).

Winn-Dixie rewards points are earned on qualifying purchases in Winn-Dixie stores or at shop.winndixie.com. To earn even more points, activate Percent Back offers in the app. Purchasing select gift cards will also earn you at least 1% back points every day. At checkout, enter your phone number or scan your rewards barcode found in the app.

Your points balance will print on your receipt after you shop with us. You can also check your points balance in the Winn-Dixie app or at winndixie.com.

A list of eligible items can be found here.

Points can be used to save money on groceries in Winn-Dixie stores.

You must be fully registered in Winn-Dixie rewards with a minimum balance of 100 points to redeem points for savings. Every 100 points is a $1 off groceries.

If you are a fully registered rewards member, just scan your rewards barcode in the Winn-Dixie app or use your phone number at checkout! You will see the prompt to “Use Points” on the PIN pad, if you have enough points to save. You can then choose how many points you would like to use on your transaction.

Your 14-Digit ALT ID is the 10 digit phone number you registered with, followed by your four digit PIN number in one continuous string. Your ALT ID can be found in the Winn-Dixie app.

Customers must have a minimum balance of 100 points to use points for savings.

There is no maximum limit for redemption in a Winn-Dixie store, as long as you have the minimum of 100 points available.

Yes, save even more by activating digital coupons picked just for you! Digital coupons can be found on the rewards tab in the app and on the website. From there, scan your rewards barcode at checkout and watch your savings grow!

You can update your information in the Winn-Dixie app.

For more information you can contact the Customer Service Center at 1-844-745-0463.

In the Winn-Dixie app, once a digital coupon is clipped, it will go to your "clipped savings". You can view all clipped or activated coupons on the rewards tab in the app. 

No, the digital coupons are automatically loaded to your Winn-Dixie rewards account and automatically apply when you scan your rewards barcode or enter your phone number at checkout.

In order to use digital coupons, you must have a Winn-Dixie rewards account. Once you have an account, you will then be able to select from a variety of available coupons that can be loaded directly to your Winn-Dixie rewards account. Use your rewards phone number or scan your rewards barcode at checkout and the savings will automatically be applied when you purchase those items.

No, there is no cost for using digital coupons or to have a Winn-Dixie rewards account.

No. E-commerce remains an important part of Winn-Dixie’s long-term vision. While we are retiring our current online shopping site, customers will continue to have convenient online shopping and delivery options through trusted partners. Beginning October 1, 2026, shop.winndixie.com will no longer accept orders.

Visit WinnDixie.com/shop to see the online shopping and delivery options available. Availability varies by address. Depending on your location, options may include DoorDash, Uber Eats, Amazon, Shipt and Instacart. Instacart is currently available for Georgia stores only. Select an online shopping partner and enter your address to confirm the options available to you.

You can place a same-day order through September 30, 2026, based on available time slots. Orders cannot be scheduled for October 1 or later.

Products, prices, promotions, services, and fees may vary depending on the online shopping partner and your location. Please review the details on the partner’s site or app before placing your order.

Yes. Your Winn-Dixie Rewards account will remain active, but it will not link automatically to an online shopping partner. Use the phone number associated with your Winn-Dixie Rewards account to link it:

• On DoorDash and Uber Eats, look for the rewards banner on the Winn-Dixie storefront.
• On Shipt and Instacart, find Winn-Dixie under Rewards or Loyalty Cards in your account settings.

Once linked, you can earn base Rewards points on eligible partner orders. Other Rewards benefits may vary by partner.

No. Saved carts, payment methods, login information, and order history from shop.winndixie.com will not transfer to an online shopping partner.

No. The shopping-list feature in the Winn-Dixie app is separate and will not be affected by this change.

You may need to sign in to an existing account or create a new account with the online shopping partner you choose.

Contact the company through which you placed your order:

• If you placed the order through DoorDash, Uber Eats, Amazon, Shipt or Instacart, contact that partner’s customer support team.
• If you placed the order on shop.winndixie.com through September 30, 2026, contact the Winn-Dixie Customer Care Center, even if you report the issue after October 1.

This includes questions about delivery timing, missing or incorrect items, substitutions, cancellations, payments, refunds, and credits.

Services vary by partner and location. At this time, SNAP EBT is available through DoorDash and Uber Eats. Please confirm availability on the partner’s site or app before ordering.

know & love is The Winn-Dixie Company’s latest private label brand focused on using familiar ingredients in creating the everyday products that we all love. This brand will offer a wide range of products that includes gluten-free, vegan, kosher, and more that will reflect The Winn-Dixie Company’s commitment to offering quality products and the happiness of the communities we serve.

know & love offers a wide range of products found throughout our stores. Select products may also be available through our delivery partners, including DoorDash, Uber Eats, and Shipt. Visit the Shop Online section on Winn-Dixie.com to access participating delivery partners and explore available products.

know & love not only offers affordable options but also puts a strong emphasis on helping customers identify product attributes to facilitate their choices through innovative package design. Our team has carefully crafted a packaging solution that makes it easy for you to spot the lifestyle options you’re looking for. With vibrant colors, clear labels, and informative icons, our packaging ensures that you can make informed decisions about the food you bring into your home.

Products are formulated with ingredients that are not on the restricted ingredient list. However, exceptions can be made to accept ingredients on the restricted ingredient list if they are considered naturally occurring (i.e., the ingredient simply exists in the product by nature and without any artificial aid). Examples would be sulfites in wine or MSG in tomatoes.

know & love products are made with quality ingredients and are formulated to exclude around 100 ingredients.

• Food
• Non-food

Many products throughout our stores will transition into the know and love brand, including products labeled SE Grocers and Naturally Better. The refreshed look will make it easier for The Winn-Dixie Company’s customers to identify product attributes such as Gluten Free, Organic & Plant-based options. Other products will remain in their current brands and continue to offer the same great quality and value.

Our suppliers are selected according to our rigorous food safety standards. Each product approved for the know & love brand undergoes a thorough quality evaluation to ensure it meets our quality standards. We do this so that we can provide our customers with consistent quality and safe products at affordable prices.

Exempt colors are allowed in know & love products as defined by FDA.

Definition of exempt colors:

“Exempt” colors include pigments from natural sources such as vegetables, minerals, or animals. Examples include annatto extract (yellow), dehydrated beets (bluish-red to brown), caramel (yellow to tan), beta-carotene (yellow to orange), and grape skin extract (red, green). Although exempt color additives are not subject to batch certification requirements, they are still color additives, and FDA must approve them before they can be used in foods.

know & love products are formulated with natural flavors as defined by the FDA. According to the FDA, natural flavors are substances used to impart a flavor that is derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof.

Certain sweeteners are not allowed in know & love products, such as Acesulfame-K (Ace-K), Aspartame, Saccharin, High Fructose Corn Syrup, and Sucralose.

The Winn-Dixie Company guarantees the quality and satisfaction of all our Own Brand Products, including know & love. If, for any reason, you are not 100% satisfied with any of our products, you can return the product for a replacement or a full refund.