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Winn-Dixie is saying goodbye to Plenti and hello to a new rewards program this summer – SE Grocers rewards. You will still be able to earn and use Plenti points thru July 10. Fully registered members will be able to take unredeemed points earned in Winn-Dixie to the new program!

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Learn more about SE Grocers rewards

What rewards program is coming in summer 2018?

Winn-Dixie is saying goodbye to Plenti and hello to a new rewards program this summer – SE Grocers rewards. You will still be able to earn points at our stores and use them for savings on both groceries and fuel at Shell and other select fuel stations.

When are the changes happening?

On July 10, 2018, Southeastern Grocers will officially exit the Plenti loyalty program. The new SE Grocers rewards program will launch in summer 2018.

Why is the program changing?

At Southeastern Grocers, we are constantly focused on creating value for our customers and offering a strong loyalty program is an important part of that commitment. Based on customer feedback, our current loyalty program was not meeting the needs of our customers. In response to our customers’ feedback, we have developed a new program that offers rewards on what our customers need most – fuel for their families and fuel for their vehicles.

Why have you chosen Shell?

Over the last year, our customers have voiced that they prefer Shell.

Is the new program with Shell the same as fuelperks!?

No, the program is different. SE Grocers rewards will allow customers to redeem rewards on fuel and groceries, combining two reward aspects that our customers have told us are most important.

What is Instant Gold Status?

As an SE Grocers rewards member, you get 5¢/gal off fuel every fill, every day at Shell. This saving is in addition to the savings you get when you use points.

Can I still redeem Plenti points?

To ensure an easy and seamless transition to the new program, customers will be able to earn and use Plenti points until July 10, 2018. Customers who are fully registered in the Plenti program will be able to take the value of unredeemed points earned in our stores to the new SE Grocers rewards program.

How do I register for the new program?

Registration for the new SE Grocers rewards program will begin in early summer and will be easily completed in store with a simple card replacement during checkout.

Why do I need to finish registration with Plenti for the new program?

We don’t want you to lose hard-earned points from BI-LO, Fresco y Más, Harveys, and Winn-Dixie. In order for us to issue the value of the unredeemed points to the new rewards program, you must complete registration by 11:59pm EDT on July 10, 2018. Visit WinnDixie.com/statusto make sure you are fully registered.

How do I know if I have finished registration?

Check your enrollment status at WinnDixie.com/status. Should you not be fully registered, you will be prompted on your receipt to log onto WinnDixie.com/registerto complete the process.

Will I be able to take points to the new program?

Yes, if you have finished registration, unredeemed points earned at BI-LO, Fresco y Más, Harveys, and Winn-Dixie through July 10, 2018, will be issued to your new rewards account by July 18, 2018.

When will Plenti end?

Southeastern Grocers will exit the Plenti program on July 10, 2018. That is also the last day to earn and use Plenti points. For further questions regarding the Plenti program please contact the Plenti Customer Care Team at 1-855-753-6841.

What will happen to points after the program ends?

If you are not fully registered in the Plenti program, we will not be able to issue unredeemed Plenti points and they will expire. If you have finished registration, the unredeemed points balance earned at BI-LO, Fresco y Más, Harveys, and Winn-Dixie will be issued to your new rewards account by July 18, 2018.

What should I do while waiting for the new rewards program?

All you need to do is keep earning points in Winn-Dixie by shopping in your local store each week and make sure you’re fully registered – simple as that! Visit WinnDixie.com/offersfor ways to earn points.

Will I get a new rewards card after registering?

You won’t need to re-register anything in our new SE Grocers rewards program! When you make your first purchase and present your Plenti card, you’ll get a new card at the register and be transitioned over from the Plenti program – it’s that simple!

Will there be other participants in the rewards program?

Our SE Grocers rewards program will focus on earning points at checkout for savings on groceries and fuel! Many of our customers have told us they like using Shell and we are happy to welcome them back in our new SE Grocers rewards program.

Will we still be able to earn and redeem points at Exxon and Mobil gas stations?

Customers will be able to earn and use points at participating Exxon and Mobil gas stations through July 10th. After July 10th customers will no longer be able to earn or use points at Exxon and Mobil stations as we transition to our new SE Grocers rewards program.

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