SEG Sports| Inspiring Healthy Living

Girls on two teams playing Basket Ball
Girls on two teams playing Soccer
Girls on two teams playing Volley Balll

Winn-Dixie is committed to fuel, coach and inspire physical activity and healthy lifestyles throughout the Southeast with our new SEG Sports initiative.

The Southeast is home to some of the world’s most premier and established athletes, and Southeastern Grocers has a rich history of over 30 years of partnering with iconic athletic programs, winning more than 100 national championships and southern league titles with presence on the world stage.


SEG Sports Partners - Alabama Clemson South Carolina Florida State Pensacola Florida LSU



We understand that our customers take their favorite sports and recreational activities very seriously, beginning at an early age. We also know that the Southeast is home to some of the world’s premier athletes and their passion for success works up quite a hunger. That’s why we’re dedicated to nourishing young athletes and their families with fresh, nutritious foods designed to fuel activity every step of the way. From the goal post to the pitching mound, our customers can trust that our stores offer wholesome items for their athletes at an incredible value.


88 percent of our customers tell us sporting activities are a key part in their child’s personal development, and 8 out of 10 customers want their children to be more active.

Together with our partners, we’ll help provide some coaching and a few tips to help athletes of all ages and abilities feed their competitive fires. After all, it’s more than just a game – it’s a way of life!


Southeastern Grocers has supported and fueled the region’s premier collegiate and professional athletes for decades.

From gymnastics and swimming, to football, soccer, baseball, and more, we’re proud to partner with some of the leading athletes and tams in the Southeast to inspire the next active generation.


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