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Press Release

February 4, 2016

Winn-Dixie reveals Next Generation Store in Baymeadows

New Winn-Dixie Baymeadows creates over 250 jobs for Jacksonville, Florida

JACKSONVILLE, Fla. (Feb. 3, 2016)- After five years absence, Winn-Dixie Baymeadows will reopen its doors tomorrow and reveal an entirely new store concept. With a focus on stunning quality food, serving with personality and great value, this store has been tailored to the Baymeadows community and represents the start of an extensive store remodel program for 2016.

Ian McLeod, President and CEO of Southeastern Grocers – home of BI-LO, Harveys and Winn-Dixiesaid, “This store provides us with an opportunity to redefine what Winn-Dixie can provide for its customers in a contemporary, friendly and exciting in-store environment focused on stunning quality fresh food, specialty stores-within-stores and very competitive prices.”

“We are planning around 50 store remodels this year and believe this store represents a step change from where we have been, as well as a clear indicator on how we intend to satisfy our customers’ needs in the future,” continued Ian McLeod.

Sourcing from over 50 Florida farms, the store will feature stunning quality produce displayed on ice, to maintain freshness and expanded varieties, including prickly pears, lychees and dragon fruit, and over 100 fresh, organic items.

Winn-Dixie Baymeadows offers over 4,000 natural and organic products and hosts the brand new, health food store-within-a-store called Naturally Better. Over 2,600 of these natural and organic products will be completely new.

The Kitchen will offer customers an in-house, stone hearth pizza oven and smokehouse. Brisket and pulled pork will be slow cooked in house for 10 - 12 hours, and Winn-Dixie chefs are making a signature pizza sauce and marinades from scratch.

Customers can pick up a hot brew of steaming coffee at the Café. With a trained barista on the team and coffee beans roasted on-site, customers can order a latte, cappuccino, espresso or cup of “Joe” and either sit and enjoy at the café style seating or conveniently place in their shopping cart’s cup holder – to sip their way down the aisles.

Other store features include:

  • Deliwith more than 350 local and international artisanal cheeses and a trained American Cheese Society Certified Cheese Steward on-hand with recommendations and pairings. There will be up to 30-40 local artisanal cheeses, and this will be the first Winn-Dixie to offer a full-range of grass-fed cheeses.

  • Butcherto feature 100 percent natural Adena Meats and Florida Frank’s grass-fed, natural beef and organic chicken, USDA Choice Prime beef steaks, dry aged beef, Berkshire pork, Boar ribs and an expanded assortment of fresh sausages and natural packaged meats. There will be a dry aging meat case, in which chosen cuts of meat can be custom aged to a customer’s liking.

  • Bakery departmentincludes fresh, hot mini-donuts made in-store, full dessert case featuring specialty cakes, a patisserie with local cupcakes from Cupcake 50 Etc., cheesecakes from the Cheesecake Factory and assorted artisanal breads. There will be at least 10 varieties of artisanal breads baked daily and 11 flavors of gluten-free bread. Customers will also enjoy bagels and butter croissants baked fresh daily.
  • A full-service seafood departmentoffering shoppers a variety of seafood assortments, including 4-Star BAP certified* sustainable salmon and fresh catch of the day.
  • New Beer, Wine & Spiritsshop conveniently located next door, with a great variety of spirits from around the world, including a special section dedicated to local Florida-based craft spirits, such as St. Augustine Distillery.

Winn-Dixie Baymeadows has also been designed to make shopping a little easier for parents. The store features mini shopping carts for children and educational engagement throughout the store, with “moo moo!” and “cluck cluck!” sound features located near the milk and eggs.

Ian McLeod said, “We believe in eating well for less. This means that while we are offering quality food, customers will not be paying more for their basket. Since October last year, we have invested over $70 million into lowering our prices. We now have over 3,000 new lower prices and over 600 products on Down Down – prices that are down and staying down.”

Winn-Dixie Baymeadows will be launched tomorrow by:
Southeastern Grocers President and CEO Ian McLeod
Jacksonville Mayor Lenny Curry
Chef Curtis Stone
10915 Baymeadows Road (near I-295)

Chef Curtis Stone will host a book signing for customers inside the new store from noon-2 p.m. on Feb. 4, where he will meet fans and sign copies of his best-selling cookbook, Good Food, Good Life. The first 100 fans to arrive for the book signing at noon will receive a free copy of the cookbook featuring healthy, seasonal recipe inspirations for family meals.

Customers can also sample delicious food from local vendors as they check out Winn-Dixie’s new look and expanded offerings.

The new Winn-Dixie Baymeadows, located at 10915 Baymeadows, will be open seven days a week from 7 a.m. - 11 p.m. and will offer free Wi-Fi.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, which is the fifth-largest supermarket chain in the United States based on store count. Founded in 1925, Winn-Dixie employs more than 48,000 associates who serve customers in approximately 518 grocery stores, 145 liquor stores and 393 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, please visit www.winndixie.com and www.segrocers.com.

For SEG interviews or images, contact:

Tiffany Hutto
(904) 571-5659 cell